The easiest thing to ship is a feature. The harder thing is something people come back to because it solves a real problem in a way that feels obvious once they have it.
When I think about adoption, I pay attention to whether the value is clear early, whether the workflow fits naturally into what someone is already trying to do, and whether the product keeps earning a second and third visit.
That usually means spending less time polishing internal narratives and more time reducing friction around the moment a user decides whether this is useful enough to keep.